Technology & Benefits

  • L'Oréal Professionnel offers the first complete haircare systems to treat the hair's molecular structure from the core to the surface
  • In-salon treatments feature Protective Pretreatments that target and fortify the hair's cortex with either AHA-Lipd Guard or Ionene G and Powerdoses that instantaneously condition the hair's cuticle and surface with Bio-Mimetic Ceramide
  • Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits
  • Série Expert, premium haircare services and products available only in leading salons





Four collections transform specific hair textures through style individually crafted to express each unique need, each unique desire

The collections of Texture Expert empower stylists with the tools to deliver optimum performance to each hair texture while exploring their creativity, realizing their visions.


fine/limp textures transform into vivacious,
bodified, voluminous styles

medium/thick textures transform into sculpted,
smoothed or luminous styles

coarse/rebellious textures transform into controlled,
contoured, radiant styles

 provides the ultimate finish for all hair textures and couture styles



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